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What is SEO PowerSuite ? It's four modules that make up the foremost SEO Software on the planet today !
Each module is available separately or get the the whole package and save !!
Website Auditor
Features -
SEO Optimization
Structure, Content
XML Sitemaps
Produces exports and optimization reports.
Rank Tracker
Features -
Keyword Research
search engine ranking tracking. Delivers reports to demonstrate progress to clients
Link Assistant
Features -
building link directories
establishing link partnerships. Includes the exporting and reporting facilities
Seo SpyGlass
Features -
Finds over 100,000 competitor backlinks and shapes your link-building strategy. Allows quick export of data and client reporting
SEO PowerSuite Professional
Features --
Website Auditor, Rank Tracker, SEO Spyglass, Link Assistant
If you're wanting to start your own SEO Company then SEO PowerSuite is what you need!
SEO Explained
If you're just starting to setup a website, or wanting to increase traffic,
targeted traffic without paying thru the nose, we can help you. Our
SEO Experts examine your site, figure out the best SEO plan, then implement
it. We can perform a complete SEO Optimization generally in
about 3 weeks, from start to finish for existing web sites. If the
domain name hasn't been chose, we can assist in that too, so for ground up
sites it takes a little longer. We also provide SEO ready sites from
custom templates we have designed. This provides you with website
host, a ready website all in about 4 to 5 days. This service
cost $ 295.00 and doesn't include hosting cost. Website hosting
cost run between 10.95 and 19.95 per month. Call us to setup
your SEO Campaign.
SEO -
Search Engine Optimization ( search engine optimizer )
What is SEO? Simply put,
Search engine optimization (SEO) is the process
of improving the visibility of a website or a web page in search engines via the
"natural" or un-paid ("organic" or "algorithmic") search results.
At DMN Computer Services we put you on
page one of Google, Bing and Yahoo. Since most other major
search engines get a large part, if not all, of their search results from
Google. This should tell you how important Google is.
Search engine optimizers, generally are or is a program(s) that SEO Experts use that performs the optimizing. In general, the higher on the page, and more frequently a site appears on the search engine results page (SERP), the more visitors it will receive from the search engines. More visitors equates to more sales.
Relevance and Popularity (authority)
Popularity -- Search engines use many factors, (literally hundreds) to
decide how to rank a page, or website. First we'll talk about popularity,
of which there are two types, Domain Popularity and Page Popularity. To be
ranked number One for a keyword you need to have the highest total popularity on
the Internet. Lets use a scale of 1 to 100, say site A has a Domain
Popularity of 75 and a Page Popularity of 25 and site B has a Domain
Popularity of 60 and Page Popularity 40 and finally site C has
a Domain Popularity of 60 and a Page Popularity of 50 and all three sites
compete for the keyword SEO. Which site would rank
highest? It would be site C, why? Site C has a total combined Domain and
Page Popularity of 110 where sites A and B each have total combined Domain and
Page Popularity of 100. It's the total popularity that counts. As a
point of interest the Google toolbar page rank is generally between 60 and 90
days old. Not very current is it ?
Hyperlinks, especially one-way incoming links, (in my opinion) by far are the most
important factor in establishing page rank. Remember that page rank and
organic search listing position are not the sam, but page rank will affect
organic search position. As a point of interest links
pointing to your site from banned or bad sites do not hurt you, (you're not
responsible for inbound links) but on the other
hand if you have links pointing to bad or banned sites most search engines
especially Google will punish you, may even ban you from there search engine
listings.
Relevance or Relevancy
Search engines measure the relationship between the queried search term with the information, (web pages) they have indexed with their web crawlers, (web spiders). Web spiders are quite good at doing this, especially when it comes to text. Not to say you can't get the same results using flash, it's just harder for the in-experienced SEO Professional to accomplish. Which is also the reason you find more text results than flash or video results. Even the more experienced SEO Professional will concentrate more on text than other media. Search engines, as of late have become really smart at determining relevancy of content. It used to be, not to long ago you could just fill a page with your keyword, (call keyword stuffing) and you would be right at the top. Now that is considered spamming. This type of behavior will get you overlooked and quite possibly de-listed, (black hat techniques).
Link Relevancy
This is not
the same as link popularity. Link relevancy come from the anchor text used
in a hyperlink. When you create a link to go somewhere take into consideration
the destination page. Never hyperlink the words "Click Here" to take you
there, use a keyword from the destination page. Take the following link as
an example. Link Relevancy points exactly to this
paragraph. Now look at this link. Click Here
to read about Link Relevancy. Both links point to this paragraph, but
Google and other search engines will give more relevancy to the first.
Why? "Link Relevancy" points to a body of text that is about link relevancy
also it's a keyword for this page. Where as "Click Here" has nothing
to do with this information. Oh, by the way "click here" is most often used
to refer to download links for Adobe Reader. What, you don't believe me? Then
go to Google and type in click here. The number one results is Adobe.
The above concepts make up a majority of Search Engine Optimization.
There is much much more...
De-Personalization
What most people and the in-experienced SEO Specialist don't know is that Google
will temper it's search engine results page based on the type of links you click
on in previous search results. This information is kept for 180 days. This
can return in-accurate results. For most people this is okay and mostly
helpful. For the SEO expert this is bad. How would you feel after working
on a client's site and finally getting them to what you think is a top 5 SERP
only to find out the client doesn't get the same results, most likely you will
look stupid and worse yet loose the client. Just remember to add &pws=0 to
the search query. Our SEO services uses
Rank Tracker. By using a program to query the search engines, we
can perform a search engine rank analysis in minutes, where as doing it by
hand would take hours.
Website View
Look at your or your client's website.
Get the list of keywords that's to be used. Go to Google search the
keywords and examine the SERP's. See who the competition is and if there
is a match in topic with the competitors. This will give you a basic
incite as to whether the search terms need adjusting or not. Keywords are
very important and will be discussed later.
Domain Name Choice
So what's in a domain name. Straight
to the point everything. Well not everything but suffice to say quite a
lot. Some simple rules.....
- Don't use hyphens - looks most unprofessional but sometimes......you may.
- Keep it short, 15 characters or less if possible, sometimes it's not.
- Watch for permutations. ExpertsExchange.com could look like ExpertSexChange.com, funny huh? A real site too !
- Use keywords in the name. So your company sells blue widgets --- choose bluewidgets.com, remember relevancy ?
Appearance Does Matter
There is nothing worse than to
have a good working site that gets lots of traffic but everyone leaves as soon
as they get there. Don't use clashing colors, never use yellow text on red
backgrounds
see what i mean or this eithe makes
for very hard reading and people will leave.
Canonicalization (What is it?)
This is where there are different ways
to address the same web page.
Take this example http://www.somedomain.com. It can be addressed in
the following ways, http://somedomaing.com
http://www.somedomain.com/index.asp and finally
http://somedomain.com/index.asp.
Google sees this as four different pages and splits the page rank up amongst
them even thou it/s the exact same page. The page never gets it full value
of transferred page rank A lot of SEO Experts make this mistake.
Robots.txt and SiteMap.xml -- These two files both should
reside in the root of the website. If not you can bet the site wasn't
designed with SEO in mind. The robots.txt file instructs the crawlers like
Google Bing and Yahoo where they can and can't go with regards to the site.
Where as the sitemap defines the structure of the site. Take this site for
instance....
/dmncomputerservices
--Computer Services
-- Computer Repairs
-- Computer Upgrade
-- Virus Removal
Notice the use of keywords in the structure of the site. If you
understand directory hierarchy you can do this yourself, provided you have
access to the servers. Otherwise you'll have to get your webmaster to do
this for you. A main theme and lesson here is keywords. Choose the
keywords and design around them. This will produce a high ranking site on
search engine results pages, but not just by itself. There are still other
factors you still have to SEO.
We will be adding more SEO Tips and Tricks (all White Hat) on a regular basis, come back soon.
Tip: How not to give away page rank.
To not give away page rank just modify your links by adding a rel="nofollow"
to you link. Give page rank to the pages that need it. Most people
don't even realize this ever.
Example of no follow link
<a href="http://www.dmncomputerservices.com" rel="nofollow">Computer Services</a>